Develop into a Passion Led, Knowledge Driven, Marketing Manager

Master of Business Administration (Marketing) Programme will empower you with the zeal to take on the challenges in the corporate world, even before you step out of the Institute. A zeal that springs from the confidence born out of a solid grounding in marketing fundamentals and a thorough knowledge of the marketing functions.

The programme will help you take a down-to-earth approach to life and develop the ability to remain focused in the face of daunting odds, making you extremely effective in achieving the marketing objectives of your organizations.

The training to have an open mind, work long and hard hours and constant learning will make you an invaluable asset to the companies you choose to work for.

Masters in Business Administration (Marketing)
(2 Years, 6 Trimesters)

Eligibility:

are eligible for admission to MBA course:

a) A bachelor's degree in any faculty of any statutory University with 45% or more marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra State only)

Or
A masters degree in any faculty of any statutory University with 45% or more marks (40% or more marks for students belonging to SC, ST/DT, NT, OBC, SBC for Maharashtra State only)

(b) Candidates will be shortlisted for GDPI on the basis of the score obtained in the national admission test namely ATMA.

Course Structure

Masters in Business Administration (Marketing)

Trimester I
Code	Subject Name	Credits
0101	Business Management & Managerial Economics	F
0102	Business Communication	F
0103	Basics of Marketing	F
0104	Consumer & Organizational Buying Behaviour	F
0105	Organizational Behaviour	F
0106	Field Work	H
0107	Elective 1: Foreign Language Or Elective 2 : Leadership Exploration and Development	H
Trimester II
Code	Subject Name	Credits
0201	Management Accounting	F
0202	Fundamentals of Information Technology & Human Resource Management	F
0203	Sales Management & Personal Selling	F
0204	Distribution Management & Logistics	F
0205	Services Marketing	F
0206	Business Laws	H
0207	Elective 1: Foreign Language Or Elective 2: Leadership Exploration and Development	H
Trimester III
Code	Subject Name	Credits
0301	Quantitative Techniques & Research Methodology	F
0302	Retail Management	F
0303	Integrated Marketing Communications	F
0304	Product & Brand Management	F
0305	Financial Services Marketing*	H
Trimester IV
Code	Subject Name	Credits
0401	Industrial Marketing	F
0402	Marketing Research	F
0403	Elective 1: Retail Operations Management Or Elective2: Marketing for Non-Profit Organizations	F
0404 & 0405	Project Report & Viva Voce	F+F
0406	Virtual Marketing	H
0407	Elective1: Management Control Systems Elective 2: Operations Management & Supply Chain Management Elective 3: Six Sigma	H
Trimester V
Code	Subject Name	Credits
0501	Laws related to Marketing	F
0502	Strategic Marketing	F
0503	International Marketing	F
0504	Elective 1:Family Business Management Or Elective 2:Internet Technologies	F
0505	Elective 1:Tourism marketing Or Elective 2: Export Documentation & Forex management	F
0506	Relationship marketing*	H
0507	Direct marketing	H
Trimester VI
Code	Subject Name	Credits
0601	Rural & Agriculture Marketing	F
0602	Economic Environment & Social Environment	F
0603	Business Policy & Strategic Management	H
0604	Elective1: Corporate Social Responsibility Or Elective 2: Business Values & Ethics * OR Elective 3: Entrepreneurship Development and Project Management	H
	TOTAL CREDITS	10
Papers Marked * will be taught using the Integrative Experiential Case Learning and Evaluation System IECLES

F denotes Full Credit Course carrying 3 Credit Points
H denotes Half Credit Course carrying 2 Credit Points

Assessment:
Assessment of each course will be 40% marks for concurrent and 60% marks for external assessment. Candidate must secure 40% marks in each head of passing.

Field Work Report:
In the first trimester, every student must submit a fieldwork report to the Institute. This report is based on visits to organizations and information regarding the functioning of the Marketing Department in those organizations.


Project Report:
Each student of MBA (Marketing) shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year.

Based on the actual training during the vacation, the student shall write a project report on the topic selected under the guidance of a teacher and submit two copies of the same to the Director of the institute before three weeks of the final Trimester IV examinations. The Project Report shall be assessed both internally (80 marks) and externally (120 marks). For external evaluation there will be a viva voce at the end of fourth trimester. Such viva-voce shall be conducted by a panel of two referees who will be appointed by the Examination Committee.